MTC is without a doubt the most respected neighborhood brand in Namibia as indicated by the 2020 Brand Africa 100 rankings distributed for the current week by the African Business magazine in a joint effort with promoting organization, TBWA.
At number two is the African brand, Mshasho with the ever-well known Top Score in third position. Different brands that accomplished prominent positions are South Africa’s MTN and DsTV, and neighborhood sturdy, Windhoek Ale.
The brand rankings test observations around nearby, mainland and global brands.
By and large, the most appreciated brand over the landmass is the worldwide game and way of life brand, Nike.
In the media classification, DsTV, neighborhood supporter NBC and CNN were picked as the main three brands in Namibia.
In the monetary administrations class, FNB, Bank Windhoek and Old Common possess the top spaces.
An element of the rankings for Namibia is that 87% of the most well known brands are non-African.
African brands have dropped to an unsurpassed low of just 13% of the Main 100 most respected brands, 7% under 2019.
Thebe Ikalafeng, author and director of Brand Africa, said “It is worried that regardless of the dynamic innovative condition, Africa isn’t making increasingly serious brands to address the issues of its developing purchaser advertise.”
Brand Africa 100 is a purchaser based study that tests brand inclinations across Africa. The review is directed in a delegate test of respondents 18 years and more established, in 27 nations which on the whole speak to half of the landmass, covering every single financial district and representing an expected 80% of the both populace and Gross domestic product of Africa. The 2020 study was led among February and April 2020 and yielded more than 15,000 brand specifies and more than 2,000 one of a kind brands.